Best Basketball Shoes Video
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Best Basketball Shoes Video – NIKE KOBE A.D. iD BASKETBALL SHOE UNBOXING!
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Feel the court the way Kobe intended.
Life after Kobe remains ruthlessly Kobe down to the last detail.
A Nike Zoom Air heel unit is positioned to keep
you close to the court and respond to the impact
of your step for explosive movements.
Full-length Lunarlon foam has been
micro-tuned to Kobe’s specifications
to deliver plush, resilient cushioning.
A Nike Free-inspired forefoot with multi-
directional flex grooves lets your foot
move naturally during quick cuts and liftoff.
“WE ARE ALWAYS TRYING TO PROGRESS. FOR THE KOBE A.D. IT’S ALL
ABOUT PERFECTING THE TECHNOLOGY WE HAVE WITH PRECISION,
EFFICIENCY AND THE SHARPNESS OF THE LINES OF THE SHOE.”
BEHIND THE DESIGN
LOOK TO THE FUTURE
The Kobe A.D. marks the end of Kobe Bryant’s playing days—
but that doesn’t mean his influence will fade to black. Designers
studied the Black Mamba’s quick-strike mentality to craft the
optimal combination of tech for ruthless attacks from any angle.
The result: a fine-tuned, flexible foundation featuring Zoom Air
unit for responsiveness and Lunarlon foam for a more natural
sensation, a breathable, stable engineered textile with Flywire
technology for lightweight lockdown.
We sat down with Ross Klein, Designer for Nike Basketball,
to get the history behind the A.D.
Quickness is built from the ground up—so Klein and the design
team started at the sole. “We wanted to make sure we had
maximum durability and maximum deflection with all the multi-
directional cuts in a sport like basketball,” Klein says. “Small
nodules are aligned with the siping and flexibility of the midsole
—we call it ‘micro-detailed tuning.’ We look into the smallest
elements and obsess about those details.”
ENGINEERED FOR IMPACT
The Kobe A.D. is light on its feet—but stopping on a dime
requires more than traction. This is a system of quick that
assists in Kobe’s attack mentality. You need cushioning
that responds to your next move. Klein responded with
micro-tuned Lunarlon foam, a staple throughout Kobe’s
signature line. “It’s a lightweight foam, giving you the ability
to get lower to the ground and aiding in great court feeling
and cushioning,” Klein says. “It’s resilient, responsive and
disperses impact more evenly.”